Improved Fault Tolerance
Cloud load balancing helps keep applications online and traffic flowing, even if some resources aren’t available. Dynamically re-route incoming traffic to the resources that are online, reducing the likelihood of a poor user experience and extended downtime.
User Convenience & Better Performance
Web applications usually need to scale up over time. With load balancing from Tier 3, you can easily scale to support more users, while providing a single URL backed by multiple servers. In addition, SSL offloading can be performed to accelerate processing.